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Man, I love my friends, family, and readers. They are very supportive. Since I’m like every other author out there, struggling to build awareness, they think Oprah is the answer to all of my problems.
They feel I’m just one phone call away from stardom. One phone call from Oprah to highlight my book before I start signing movie deals and counting huge amounts of cash. When I tell them that there are a million books published each year, and other authors hear the same things, they pooh-pooh my realism and tell me to think positively.
But Oprah still hasn’t called yet. No invite to her show. No multimillion dollar contract. She hasn’t magically sensed my novel on the market and felt a strong compulsion to fulfill my dreams of fame and fortune. What’s her problem?
My friends and readers say “Send your book to her! She’ll read it. You never know!”
I try not to chuckle when I hear that. Oprah must have warehouses full of unrequested books that people throw her way. Besides, I’ve never known her to highlight my genre, which is murder mystery. If I’m putting all my hopes into a magical discovery that happens all of a sudden, I’ll probably be disappointed.
We live in a culture that highlights those who reach the pinnacle of success or luck. From the Powerball lottery winners to the young woman who wins American Idol, we’re inundated with these stories. Yet, they are just one in a million. Maybe one in several hundred million. However, people see these folks and believe that anyone can do it, too.
What we don’t see are the people who work hard and keep striving despite seeing any visible signs of progress. We don’t see the little things they have to stick to, day in and day out, to reach their goals. So we get lulled into that belief that we can get those miracle finishes without much difficulty.
Promoting a book certainly falls in the ‘difficult’ category, especially when I don’t have $3,000 a month to spend on promotion. Yes, several PR companies specializing in book promotion quoted a price of over three grand per month to promote my book. Maybe if I had that kind of money, I wouldn’t need to worry about promoting my book to increase sales. So when my optimistic friends and readers tell me to call Oprah, I smile, say ‘sure!’, and keep it moving. Like most authors out there, I have to do this the hard way.
That’s not to say I won’t break Olympic records running to my phone if Oprah’s name pops up on my caller ID. I just won’t expect it to be that easy. I need to keep things simple and start with easier tasks before I get that invite to Chicago. Like writing five or six bestsellers first. Easy enough, right?
Then I won’t have to worry about Oprah and get upset because she hasn’t called me yet…
(yes, borrowed from Dave Chappelle and Comedy Central)
In a previous post dated January 8, 2014, I stated that every aspiring author has been told to write about what you know.
Yet, some focus only on their existing knowledge, which is usually limited to their day jobs. Even though they might want to create the next great American legal thriller, they don’t believe they’re qualified to do it if they aren’t parading through courtrooms every day, hypnotizing juries with skilled wordplay. So they get stuck and never start. Or they force themselves to write about things that doesn’t excite them as much. Which means people won’t be excited to read them, either.
In case you find yourself in that situation, I’d like to save you some time. My previous post shared some things I learned as I wrote my first novel, Partners In Crime. The first step I outlined was to start with Data Research. Obviously, this is crucial, especially if you want to write about something in which you have little to no daily experience. People who don’t know what I do for a living usually think I’m a cop after they read my detective novel. Some express surprise when I tell them I’ve never worked in law enforcement. So gathering tons of data certainly helped me.
But that’s just the start.
Next, you have to:
I. Do your People research
- This is hard for introverts like me, but you need to socialize. Suppose you want to write that legal thriller, but you work as an aircraft mechanic. So how do you find out about life as a criminal defense attorney? Well, you could always commit a felony and meet one that way, but a better option is to find out where they hang out. So…
a) Ask around! In this example, start by asking friends and coworkers if they know any attorneys or paralegals. Someone always knows someone who knows someone. Ask for referrals or contacts if you can’t access your targeted people directly. Some of the best leads will come from those you least expect (it was an unexpected lead that helped me interview homicide detectives, go on ride-alongs, and visit crime scenes).
b) Join a local writer’s group. They are filled with people just like you, people yearning to share their colorful stories with the world. Every writer’s group I joined had someone who knew someone who I needed to talk to. You can find them on the internet or through sites like Meetup.com.
c) Go to writer’s conferences. These present an incredible wealth of knowledge. They will have workshops devoted to helping you improve your writing in your particular genre. They’ll have various subject matter experts serving as guest speakers and they’ll tell you what you need in order for your book to sound authentic.
d) Find trade shows or conferences where your subject matter experts are likely to attend. For example, I’ve met police officers at gun shows, martial arts and Brazilian jiu-jitsu tournaments, etc.
e) Find professional groups. If you’re that aircraft mechanic wanting to be the next John Grisham, network with attorney’s groups. There are a billion lawyers in this country, so you should be able to find some legal group nearby. Many of them have charitable functions, fundraisers, and other events open to the public that you can attend.
f) Be Honest. When you meet the people you need to, get them talking about themselves first. That warms them up. Then simply tell them you’re working on a book about ______ and you’d love to take them out to lunch to pick their brains. You’d be surprised at how helpful people are once you start talking to them. I haven’t had anyone turn down a free lunch yet.
II. Understand it’s all about the characters, not the research
- This is important. As a first-time published author, I initially felt I had to prove my research by stuffing my book with a billion details. But as I kept writing, I realized it was less about the details and more about the character interaction, plot, pacing, suspense, etc. Realistic details are important, but you don’t need all of them. Sprinkling a few authentic details here and there will do. While you still need to conduct your research and know these things, putting the right details in the right places at the right times will work wonders.
Now these are just the things that I’ve found to be helpful for me. There are plenty of other things that people can do to gather insight that helps them create great stories and smash the boundaries of their everyday lives. For those who have finished books, what are some ideas you’ve found helpful?
Before I published my first book last month, every published author told me that writing the novel is the easy part. The hard part is promoting it. It hasn’t taken me long to see that. And it wasn’t a surprise; I knew that going in.
Although my non-writer friends say I can be discovered by Oprah or a big-time Hollywood producer (“you just never know”, they tell me), I don’t expect to get that phone call anytime soon. There are a million books published each year. Behind every one of those books is a writer like me, fighting to be noticed. We’re like addicts, searching for reviews, referrals, and publicity to give us that next high. So when I hear my friends’ optimistic musings, I just smile, thank them for their positive attitude, and go back to working on my promotions platform and continuing to build awareness one reader at a time. That’s the journey facing every writer or entrepreneur starting a business. We just want to get noticed.
But there is a powerful force that drowns out our voices. It’s insatiable. It’s unstoppable. And it’s intensifying every day. What is it?
It’s the proliferation of silliness, stupidity, scandalous behavior, and “rachetness” (or whatever you want to call it) in traditional and social media. People are now famous just for being famous or stupid. Broken English, talking ‘country’, or crazy slang has become the default way of speaking for people who should know better. Outrageous behavior is glorified. And when everyone is inundated with things screaming for attention, absurdity is what gets noticed.
We writers and entrepreneurs know it can take years of constant work to gain traction for our publicity efforts. We know this is a marathon, not a sprint. But when a silly video or Facebook meme goes viral in 15 minutes, I start wondering how we can make this unstoppable force work for us.
How about I post a video of someone in a thong, twerking with my book and reading my blog at the same time? That will get some publicity! Or what if a business owner creates a Facebook meme that shows someone screaming obscenities while using his product? Better yet, if he takes a screen shot of a real celebrity or a child actor and attributes some silly and obviously untrue quote to the person, people will toss and share that baby around like a Frisbee! Instant viral publicity!
Luckily, I have a friend who is also trying to drum up awareness for her business. She is a voice of reason and talked me off the ledge. That’s why she’s good at what she does. I had to remind myself that we can’t forget our niche audience for the sake of getting fast eyeballs on our books or products. Good things are built over the long haul, not in 15 minutes. So I commit to building my platform the legitimate way, one reader at a time. No twerking, obscenities, or silly stuff for me.
I just tell myself to be patient and keep the faith over time.
Even if Oprah doesn’t call me in the next 10 minutes…