Tag Archives: Marketing

The #1 Reason New Writers Fail

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Here’s a formula for difficulty:

  • Take the over 1 million books published in the U.S. in 2016. To keep it simple, let’s not even think about the books published in the UK, Australia, etc.
  • Add the millions of previously published books still being sold today.

         Millions and millions of books = a hard road ahead.

If you want to write and sell stories to people outside of friends and family, you’ll face a ton of competition. Even writing a novel of bestseller-quality isn’t enough to succeed.

Many new authors give up writing because they don’t understand the process of creating, publishing, and marketing their books. They get overwhelmed and experiment with things the hard way, losing time and money. But they could have avoided many of those painful lessons by doing one thing:

Joining a writers’ group.

A good writers’ group provides critique sessions, special events, workshops, and networking opportunities that can help you avoid the obstacles keeping you from success.

What exactly does a writers’ group offer?

Support & Inspiration

  • Other writers understand the challenges of being a writer. The constant research. The quirky rituals. The self-doubt, where you think everyone will hate what you wrote. The soaring confidence, where you see Hollywood paying you millions for the film rights. Writers’ groups understand these peaks and valleys and encourage you at every step. Most importantly, they’ll help you keep reasonable expectations, so you aren’t tempted to give up when Oprah doesn’t come calling.

Feedback

  • One of the best things about a writers’ group are the critique sessions. They provide helpful guidance, especially as you write your first book or try a different genre. You don’t want to rely on friends and family for this. If your writing needs work, they’ll gloss over problem areas so they won’t hurt your feelings. Critique groups give you the objective feedback you need. Plus, they can point you in the right direction for story research.
  • Critique groups aren’t the only way to tighten up your writing. I highly recommend attending writers’ conferences. They offer various workshops, and many conferences are organized by writers’ groups. These conferences are the best way to network and meet agents, publishers, and editors.

Promotional Tips

  • Writing the book is just the beginning. Promoting the book is where the work comes in. Unless you’re already famous or have a huge following, it’s going to take time and money to make a name for yourself. It’s possible to spend hundreds on Facebook and Amazon ads, only to sell a handful of books. Being in a writers’ group saves you trouble by allowing you to learn from those who’ve found marketing success.

Help with the Publishing Process

  • If you’re self-publishing, you’ll need to do everything. How do you find a developmental copy editor? Or a line editor or proofreader? Do you know the difference? How do you find a cover artist? How do you market your book or find professionals who can do it for you? How do you even know who you need? And if you find these people, how can you know they’re any good? Even if you’re seeking a traditional publisher, you’re still going to have to do most of these things anyway. You’ll need to submit a polished manuscript to convince an agent and publisher to sign you.
  • By now, you see the recurring theme. A writers’ group can get direct referrals for proven professionals. Most of them will already have been vetted by fellow authors, giving you greater assurances than if you randomly plucked someone from the internet.

With all of the benefits they provide, most writers’ groups charge only a small membership fee. Many are free to join. All of them will offer new and published authors a value they can’t get anywhere else. You can easily find groups on google or Meetup.com.

Trying to become a published, successful author without connecting to a writers’ group is setting yourself up for failure. Don’t go at it alone. Join other writers by finding a group near you.


 


James Reid is the author of the police procedural Monsters Behind the Gates: A Detective Novel.

He is a Coast Guard veteran and marketing consultant in Dallas, TX. Spurred by the murder of a close relative, James has done extensive research into homicide investigations, including joining detectives on live police calls. He enjoys photography, Brazilian jiu-jitsu, and international travel with his wife. He is currently finishing his second novel.

You can reach him at www.jreidbooks.com.

6 Types of People You’ll See on Facebook

I work in marketing, where part of my job is to segment our customers. I started thinking of the types of Facebook users we run across and came up with this list of hilarious characters (excluding the common Troll since everyone knows and hates them).

Do any of these people remind you of your friends?

THE BELIEVER

Morpheus

  • In The Matrix, taking the Blue Pill symbolized believing in what one wanted to believe. That is your typical Believer, who accepts everything on the internet as the truth. This person sees satire articles (with headlines like Obama Declares Guns and Jesus Illegal in Texas” or “LeBron James supports Donald Sterling: Wants no Black Fans at Heat games”) and will believe them 100%. With no thought of fact-checking, he forwards the articles to everyone, getting them riled up and ready for war. Soon, everyone is forwarding these articles, all because one person was too lazy to read the fine print. And that article will circulate and spread bad info for the next hundred years.
  • Likes: To appear knowledgeable. To be the first one to spark heated emotions.
  • Dislikes: Feeling dumb after seeing proof that they fell for an obviously fake article.

 

THE NARCISSIST

Luv me

  • These self-lovers take selfies every five minutes. Their photo albums are made up of hundreds of pictures. Correction: hundreds of the same pictures. With the same poses. In the same places. Would it hurt for them to change one up once in a while?
  • Some of the biggest offenders are men who constantly post shirtless photos of themselves. And what’s up with these guys who send unsolicited pics of their privates to ladies? Do they think a woman has never seen one before?
  • Likes: Plenty of ‘likes’ and compliments.
  • Dislikes: Receiving no ‘likes’ or comments.

 

THE CATFISHER

  • These people create fake profiles and ask you to friend them. They want to troll you or get you to send money. These profiles always show a gorgeous woman who writes in poor English with no punctuation, asking for a friend.
  • Who on earth still believes a woman looking like Beyonce or Jessica Alba needs to resort to making random friend requests online to meet guys? Please. They certainly wouldn’t be coming after a regular dude like me. These Catfishers (who are probably dudes anyway) should be thrown in jail. Let them make some new friends there.
  • Likes: Money. Credit card info. Gullible men.
  • Dislikes: Truth and honesty. Facebook administrators. The police.

 

THE BLUSTERER

  • In the movie Training Day, Denzel’s character (Alonzo Harris) goes ballistic on a group of residents, promising them that they’ll be playing basketball in Pelican Bay prison and screaming ‘King Kong ain’t got @$%!^ on me’. That reminds me of the classic Facebook Blusterer.
  • When Blusterers feel someone has disrespected them, they don’t simply vent. They explode. They post a vague stream of profanities against the offenders, which goes something like this: “To the person who did what you did, you know who you are and you know what you did. Don’t you EVER mess with me! I’m not the one! Test me! I don’t play!”
  • So why are they called ‘Blusterers’? Because it’s mostly hot air. They never actually name or tag the offender in the post. Unless he has telepathic powers, there’s no guarantee he’ll even see the post, much less respond to it. Serious people don’t make vague Facebook posts that may never be read. They go to the offender’s house, beat the crap out of him, and then post about it as a warning to others. But a Blusterer makes these vague posts almost every week.
  • Likes: Receiving attention. Creating drama. Feeling tough.
  • Dislikes: Being ignored. Receiving feedback that they may be part of the problem.

 

THE REPORTER

Reporter

  • If you plan to DVR a popular show like Game of Thrones, 24, or Scandal, then don’t look at your phone when the show is on. At least, not if you don’t want to spoil the surprise when you finally watch it. Why? Because Reporters are the folks who provide real-time, play-by-play developments of the show for the entire hour. Admittedly, I’m one of them. If 24 is on, or my Ravens are in a playoff game, I’m posting about every development or every completed pass (to all my friends, I’m sorry. I will try to do better this season).
  • Likes: To feel like part of the crowd. To be the first one to spread unimportant news. To live vicariously through sports teams.
  • Dislikes: Posting updates too late. Realizing that no one cares.

 

THE SELF-PROCLAIMED EXPERT

Bad Advice

  • These are those people who create those memes or videos full of seemingly profound nuggets of wisdom—until you actually think about what you’re reading. Some of them have great advice, but many of them are simply unintelligible rants of one person’s opinion. Most of these people have no credentials, but it doesn’t matter. It could be the stupidest advice ever, but if it’s written inside a beautiful meme, it might as well be biblical because people will accept it with no questions. Give someone a cell phone and internet connection, and they’re an expert on nuclear physics or relationships.
  • Actually, I’m just being a hater because they’re smarter than I am. Some of these people have thousands of followers. Me? Uh, not so much. I need to take a page from their book and start filming videos from the driver’s seat of my car so I look credible.
  • Likes: A large number of followers. Mass sharing of messages.
  • Dislikes: Requests to see credentials. Someone calling BS on their posts.

 

The bottom line is that we all exhibit these behaviors at some point, although some people seem to do so all the time. Nevertheless, I love seeing them. It’s what makes Facebook fun (for me at least).

Any other personalities I missed?