Man, I love my friends, family, and readers. They are very supportive. Since I’m like every other author out there, struggling to build awareness, they think Oprah is the answer to all of my problems.
They feel I’m just one phone call away from stardom. One phone call from Oprah to highlight my book before I start signing movie deals and counting huge amounts of cash. When I tell them that there are a million books published each year, and other authors hear the same things, they pooh-pooh my realism and tell me to think positively.
But Oprah still hasn’t called yet. No invite to her show. No multimillion dollar contract. She hasn’t magically sensed my novel on the market and felt a strong compulsion to fulfill my dreams of fame and fortune. What’s her problem?
My friends and readers say “Send your book to her! She’ll read it. You never know!”
I try not to chuckle when I hear that. Oprah must have warehouses full of unrequested books that people throw her way. Besides, I’ve never known her to highlight my genre, which is murder mystery. If I’m putting all my hopes into a magical discovery that happens all of a sudden, I’ll probably be disappointed.
We live in a culture that highlights those who reach the pinnacle of success or luck. From the Powerball lottery winners to the young woman who wins American Idol, we’re inundated with these stories. Yet, they are just one in a million. Maybe one in several hundred million. However, people see these folks and believe that anyone can do it, too.
What we don’t see are the people who work hard and keep striving despite seeing any visible signs of progress. We don’t see the little things they have to stick to, day in and day out, to reach their goals. So we get lulled into that belief that we can get those miracle finishes without much difficulty.
Promoting a book certainly falls in the ‘difficult’ category, especially when I don’t have $3,000 a month to spend on promotion. Yes, several PR companies specializing in book promotion quoted a price of over three grand per month to promote my book. Maybe if I had that kind of money, I wouldn’t need to worry about promoting my book to increase sales. So when my optimistic friends and readers tell me to call Oprah, I smile, say ‘sure!’, and keep it moving. Like most authors out there, I have to do this the hard way.
That’s not to say I won’t break Olympic records running to my phone if Oprah’s name pops up on my caller ID. I just won’t expect it to be that easy. I need to keep things simple and start with easier tasks before I get that invite to Chicago. Like writing five or six bestsellers first. Easy enough, right?
Then I won’t have to worry about Oprah and get upset because she hasn’t called me yet…
(yes, borrowed from Dave Chappelle and Comedy Central)